AXI Introduces New Business Initiative 3D Printing
As a subsidiary of Astra in the Information Technology (IT) business line, which is engaged in the printing and digital services business, PT Astra Graphia Tbk (Astragraphia), through the Office Solutions business unit run by the subsidiary PT Astragraphia Xprins Indonesia (AXI), held a limited discussion together with national media leaders to introduce three-dimensional printing technology (3D printing) and launch a 3D printing machine (3D printer) in Indonesia as a new business initiative. Jakarta, 13 July 2022As a subsidiary of Astra in the Information Technology (IT) business line, which is engaged in the printing and digital services business, PT Astra Graphia Tbk (Astragraphia), through the Office Solutions business unit run by the subsidiary PT Astragraphia Xprins Indonesia (AXI), held a limited discussion together with national media leaders to introduce three-dimensional printing technology (3D printing) and launch a 3D printing machine (3D printer) in Indonesia as a new business initiative.
Through the products and solutions presented in the 3D printing business portfolio, AXI will facilitate various market segments for personal (retail) users, MSME players, corporations, and industries to create three-dimensional printing outputs that are collectible, commercial, or anything that can support business activities. The education, health, and creative industries such as crafts and jewelry, culinary arts, architecture, film, games, and music are also key sectors that can widely apply 3D printing technology.
"We see 3D printing as a new business opportunity for companies." This is also one of the strategic steps taken in the 2022 Astragraphia Group Work Plan, which is to encourage the growth of new initiatives through printing and digital products and services. "The existence of this portfolio is expected to provide added value and be able to contribute to creating a strong and sustainable business," said Widi Triwibowo, President Director of PT Astragraphia Xprins Indonesia. AXI is trusted by the world's leading 3D printer manufacturer for the retail market, Creality, as the exclusive distributor in marketing and after-sales service for Creality products throughout Indonesia. Products from Creality are the world's market leaders, especially for desktop-type 3D printers used by the consumer/retail segment.
Some of Creality's superior product categories that will be marketed by AXI are the Ender Series, CR Series, Fully Enclosed FDM Series, and Halot Series. Meanwhile, Creality's superior technology for processing 3D printing is FDM (Fused Deposition Modeling) and resin 3D printing.
The 3D printing market in the world is still considered very promising, as the average CAGR value from several world research institutions shows a figure of 24% (CCID, Wohler Associate, 2020). In ASEAN, the application of 3D printing solutions is increasing, especially in the automotive, health, manufacturing, and aviation sectors (McKinsey & Company, thyssenkrupp analysis, 2019). Similarly, market conditions in Indonesia, where Indonesia has the highest manufacturing potential in ASEAN, are favorable. In other segments, especially the creative industry, 3D printing solutions support the innovation process of a product with a faster time-to-market and more efficient costs. As for the retail/consumer segment, with the more affordable price of 3D printers and the more easily accessible knowledge of 3D printing and 3D modeling, we hope that it will expand the retail market share in Indonesia.